The MEA UK Roadshow arrives in Cambridge on Thursday 26 November 2026, hosted at Price Bailey's Tennyson House office on Cambridge Business Park. This regional business briefing brings together business leaders, investors, Government representatives and regional experts for a focused morning on trade, investment and market entry across the Gulf and wider Middle East & North Africa.
Running throughout is a subtheme of business continuity, resilience and adaptability — helping companies build durable partnerships and adjust their strategies with confidence as the region evolves. The programme features an expert panel, a networking lunch and pre-bookable one-to-one meetings with our speakers and partners.
The Panel
Gateway to the Middle East: Unlocking Business Opportunities across the Middle East
Moderated by Nicholas Hopton, Director General of the Middle East Association.
What You'll Gain
- Learn about real commercial opportunities across the Gulf and wider MENA region
- Gain practical market-entry insights from experienced operators and advisers
- Understand the legal, financial, cultural and strategic aspects of doing business in the region
- Build connections with businesses, investors, advisers and Government stakeholders
- Participate in pre-bookable one-to-one meetings with speakers and partners
The Middle East Association
Nicholas Hopton is Director General of the Middle East Association and a former British Ambassador, with a diplomatic career spanning Europe, the Middle East and Latin America. He brings deep regional expertise and decades of public service experience to the Roadshow's leadership.
Alongside his work at the MEA, Nicholas is a published author and commentator, writing on politics, culture and history for publications including the Times Literary Supplement.
AEI Saudi
Adam moved to Saudi Arabia from the UK in 2008, identifying the need for an independent platform to help foreign companies navigate the Kingdom's business landscape, co-founding AEI Saudi in 2012 after a career in the IT Security industry.
With over 20 years' experience, Adam's core expertise lies in Saudi business development. He has supported over 2,500 companies, predominantly from the UK, EU, and US, on their journey to enter, succeed and thrive in the Middle East. He also advises the MEA in the UK, providing commercial guidance and regional networks.
About AEI Saudi
Founded in 2012, AEI Saudi is an independent market-entry and advisory consultancy helping international companies establish and grow their presence in Saudi Arabia. Its team guides foreign businesses through the Kingdom’s regulatory, commercial and cultural landscape as they enter one of the region’s largest markets.
The Sovereign Group
Matthew is a Dubai-based business development professional with experience advising entrepreneurs, investors, internationally mobile families and business owners on international structuring, corporate services, residency solutions and private client matters. He is a Business Development Manager at The Sovereign Group, an international provider of corporate, private client and retirement planning services.
He holds the Certificate in International Trust Management from STEP and the Award in Financial Planning from the Chartered Insurance Institute.
About Sovereign PPG
The leading business formation and corporate services provider across the UAE, Qatar, Bahrain, Oman and Saudi Arabia, and is a registered Corporate Services Provider in the DIFC and ADGM, with specialised expertise for regulated business structures.
Womble Bond Dickinson
Peter Snaith is a Partner at Womble Bond Dickinson, one of the UK's leading transatlantic law firms. He brings extensive expertise in commercial and corporate law, with a particular focus on transactions and business relationships across the MENA region.
About Womble Bond Dickinson
Womble Bond Dickinson is a leading transatlantic law firm with more than 1,000 lawyers across offices in the UK and the US. It advises businesses across a broad range of sectors, with particular strength in corporate, commercial and cross-border work supporting UK companies active in the MENA region.
Smart Currency Business
Over a near 15-year career in risk management, Chris has helped protect British businesses through periods of significant uncertainty, from Brexit and Covid-19 to the current energy crisis. With GCC currencies pegged to the US Dollar, UK businesses trading across the Middle East carry a direct GBP/USD exposure that can quietly erode margins.
Chris works closely with Smart Currency Business's Middle East-facing clients to identify and reduce this risk. He is qualified with an Investment Advice Diploma and licensed to offer regulated advice to UK corporates.
About Smart Currency Business
The UK's largest privately-owned currency provider, with over 20 years' experience. As the official treasury management partner to the MEA, their regional specialists draw on deep knowledge of the GCC and wider MENA region's currency dynamics and payment complexities.
Global Diplomacy Institute
Hatice Beton is Co-Founder of the Global Diplomacy Institute (GDI), a strategic advisory firm helping governments, investors, international organisations, and businesses navigate complex geopolitical environments and build high-impact public-private partnerships.
She specialises in business diplomacy, investment strategy, and cross-sector collaboration. She also serves as Co-Founder and Executive Director of the G20 & G7 Health and Development Partnership, leading strategic advocacy convening more than 30 leading global health organisations. She holds an MSc in Comparative Political Economy from the London School of Economics.
About Global Diplomacy Institute
The Global Diplomacy Institute (GDI) is a political and business-diplomacy advisory firm headquartered in Bahrain, with offices in Riyadh and London. It helps governments, multilateral organisations and C-suite leaders navigate complex geopolitical environments through public-private partnerships, geopolitical intelligence, investment facilitation, policy advisory and high-level convening. GDI works across trade, finance, health and development, turning strategic ambition into measurable outcomes for public and private sector clients.
Business Diplomacy
Alan Donnelly joins the MEA Roadshow panel on behalf of the Global Diplomacy Institute (GDI), bringing extensive experience in political and business diplomacy across the Gulf and internationally.
About Global Diplomacy Institute
The Global Diplomacy Institute (GDI) is a political and business-diplomacy advisory firm headquartered in Bahrain, with offices in Riyadh and London. It helps governments, multilateral organisations and C-suite leaders navigate complex geopolitical environments through public-private partnerships, geopolitical intelligence, investment facilitation, policy advisory and high-level convening. GDI works across trade, finance, health and development, turning strategic ambition into measurable outcomes for public and private sector clients.
Trade & Investment
A representative from the UK Department for Business and Trade (DBT) will join the Cambridge panel, offering Government insight on trade, exports, investment and market access across the Middle East.
Export Credit Agency
A representative from UK Export Finance (UKEF), the UK Government's export credit agency, will join the Cambridge panel to share how finance and insurance can support British exporters and overseas buyers in the region.